Earth Hour is outdated, hurts more than it helps
The Idea Tree Consulting
March 28, 2015

Earth Hour claims it is a symbolic way to show you want to fight climate change. That symbol was most powerful in this events very early years (this year will herald the 9th annual observance of Earth Hour), but it’s an event whose time has passed and by now hurts the environmental movement more than it helps.

While some will embrace the opportunity to be part of a global event which is geared towards the climate, Earth Hour also inadvertently associates cut-backs, sitting in the dark, and putting up with discomfort with care for the environment. There is a big risk that this symbolism is above the heads of the average member of the public. Continue reading →