Monthly Archives: January 2015

Facebook page vs Facebook profile: what’s the difference and which one should your organization use?

Facebook page vs Facebook profile: what’s the difference and which one should your organization use?
Stephanie Ferguson, Social Media Specialist, The Idea Tree Consulting
January 30, 2015

One of the most common questions from organizations (and businesses) is should I use a Facebook profile or a page? What difference does it make? The answer is that organizations should definitely be using a page, and here are some of the top reasons why.

1. It technically violates Facebook’s terms of service and you can be deleted for using a personal profile for anything other than an individual person and Facebook does shut down these kinds of profiles. The last thing you want to see when you try to access your organization’s Facebook account is this (and I’ve personally seen it happen to groups who stuck to a profile, it’s heartbreaking):

sorry thumb Continue reading →

Sea Shepherd’s 8.3 million Euro award and The Idea Tree

The Idea Tree helps secure 8.3 million Euro in funding for Sea Shepherd
The Idea Tree Consulting
January 27, 2015

OLittle presentn January 26th, 2015, The Sea Shepherd Conservation Society received 8.3 million Euros ($11.7 million Canadian) from the postcode lotteries of Netherlands, Sweden and the United Kingdom for its submitted dream project, Stop Illegal Fishing in the Southern Ocean. The funding will be used to buy a custom-built ship to patrol the Southern Ocean, presenting one of the best opportunities to shut down illegal fishing operations around Antarctica.

“We are now able to proceed with the purchase of our dream ship and lift our conservation efforts to protect the Southern Ocean from illegal exploitation to the next level. We are extremely grateful to the Dutch Postcode Lottery and the people of the Netherlands for this generous support,” declared Alex Cornelissen CEO of Sea Shepherd Global. Continue reading →

How often to post on Facebook?

How often to post on Facebook?
Stephanie Ferguson, Social Media Specialist, The Idea Tree Consulting
January 23, 2014

For non-profits and NGOs, how often to post on Facebook is a common question. New Facebook users may be tempted to post as often as they can, and others might make the mistake of underutilizing their account. Both of these approaches are not optimal and don’t allow you to make the most of your social media efforts.

First let’s look at what the “optimal” level of posting is like based on studies that have asked this question. A look at 2,600 of the most liked Facebook pages and how many posts they posted per day showed that the best liked pages posted less than once per day, or 4-6 posts per week.[i] Continue reading →