How often to post on Facebook?
Stephanie Ferguson, Social Media Specialist, The Idea Tree Consulting
January 23, 2014

For non-profits and NGOs, how often to post on Facebook is a common question. New Facebook users may be tempted to post as often as they can, and others might make the mistake of underutilizing their account. Both of these approaches are not optimal and don’t allow you to make the most of your social media efforts.

First let’s look at what the “optimal” level of posting is like based on studies that have asked this question. A look at 2,600 of the most liked Facebook pages and how many posts they posted per day showed that the best liked pages posted less than once per day, or 4-6 posts per week.[i] Continue reading →