Is everyone seeing my Facebook posts?
Stephanie Ferguson, Social Media Specialist, The Idea Tree Consulting
February 2, 2015.
This is a great and surprisingly common question that I was asked this morning by one of my clients, so I thought I would post the answer for everyone to see. Most people don’t realize this but Facebook does filter what people see in their newsfeeds. It happens with both profiles and pages, but probably to a greater extent with pages.
Facebook has an algorithm known as “Edgerank” that decides what goes into people’s newsfeeds, and while they keep the exact criteria a secret, generally it’s based on how popular something is, how many likes/comments/shares (collectively known as engagement), how recently it’s been posted and how frequently any given user actually engages with you. Continue reading